The Master of Science in Marketing Analytics is a 30-credit, fully online program
that equips you with the tools to turn complex data into strategic marketing decisions.
³Û´Ç³Ü’l±ô explore consumer insights, campaign performance, and marketing trends using technologies
like machine learning and artificial intelligence. Whether you're growing your career in digital marketing or transitioning into a data-driven role,
this program builds advanced skills in marketing analytics, research, and global strategy.
A hands-on capstone lets you apply what you learn through a real-world project.
Our team can help you prepare for the next step in your career.
Master of Science in Marketing Analytics
M.S.
Earn your master’s in marketing analytics online and become a strategic marketing
leader. ³Û´Ç³Ü’l±ô gain the expertise to analyze big data and drive high-impact decisions across industries.
The deadline for the Fall 2026 term is August 7. How to 91ºÚÁÏÍø
What you’ll learn through this program:
91ºÚÁÏÍø machine learning in marketing
Use AI for campaign insights
Visualize data for strategic decisions
Bridge communication between teams
For comprehensive information about our courses, please visit our course catalog.
Put Data to Work in Your Marketing Career
Leverage marketing data to inform strategy, optimize performance, and improve outcomes in roles such as:
Marketing Analyst
Digital Campaign Manager
Consumer Insights Strategist
Brand Analytics Manager
Data-Driven Marketing Consultant
Interested? Start Here
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Advance Your Career with Marketing Analytics
°Â±ð’r±ð here to help you reach your goals from day one. Our faculty and advisors will support
you as you build expertise in data analytics, marketing strategy, and research. With our flexible online format,
you can move forward at your pace while gaining the skills to lead with confidence in today’s data-driven marketing
landscape.